About Us - Denduon

It started with a longing.
For something more genuine. Something that made the heart beat a little faster.
We – Ulrika and Magdalena – spent many years in the fast-paced fashion world, where everything spins quickly and most things are replaced before they even have time to land.
Until one day, we paused.

We no longer wanted to create just to fill store shelves.
We wanted to create because something was burning inside of us.
Because we love form, color, materials – and the feeling of bringing an idea to life with our own hands.

So we left the old behind and started over. For real.
DENDUON was born from that desire – to create freely and without obligations.
To play, test, laugh, and shape something that we ourselves had been missing: small, bold accessories with heart and soul.

Today, we design collars, cuffs, and bows – with love for detail, craftsmanship, and sustainable style.
Pieces that don’t follow trends, but people.
That quietly find a place in your wardrobe – and stay there. For a long time.

We believe that beauty often lives in the unexpected.
And that it’s okay to take a detour – as long as you’re having fun along the way.

Forever Artist - with Love,

Magdalena & Ulrika at DENDUON Sweden